There is absolutely no way to promote the jockeys as long as there is no way for the common fan to tell which jockey is which each race without looking at their form. As long as the jockeys are wearing the owners silks they are not promotable. Unless they come up with a way to differentiate the jockeys by a quick glance while keeping the owners happy there is little to no chance of promoting the jockeys. Imagine if Larry Bird or Magic Johnson wore a helmet and goggles and came out in a different color jersey with a different number every game. Even they would have been difficult to promote in that situation.
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