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Originally Posted by oracle80
He didn't win at age two, and didnt show precociousness.
Hes also a HUGE risk because hes standing at a fledgling operation without a proven large broodmare base. He may not have gone to the best mares in his debut season, and that could effect future value of the offspring.
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They may not have the best mares (not all farms can be Juddmonte
), but their marketing to get the best mares is down right brilliant.