Outside of the timing when the pool closes, which I haven't looked at, getting people to talk and think about your product that much earlier is never a bad thing. There is also a pretty direct correlation between Derby handle growth and the future wager going back to when it started.
In my opinion ultimately the whole future wager concept is less about revenue off the bet, which really isn't much, and more about the chatter and getting people to talk and think Derby.
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