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#1
05-29-2012, 02:17 PM
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Promoting the game (with a shiny new catchphrase)
What we are doing...
http://www.bloodhorse.com/horse-raci...brand-campaign What they are doing (they being the HKJC)... http://www.hkjc.com/english/corporat...050401853.html Is this really the best we could come up with? Thoughts? 
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#3
05-29-2012, 02:26 PM
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As far as the Breeders Cup goes:
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Felix Unger talking to Oscar Madison: "Your horse could finish third by 20 lengths and they still pay you? And you have been losing money for all these years?!"
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#4
05-29-2012, 02:39 PM
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I really can't believe that the BC had the audacity to release this today. Really, "the best is yet to come" focusing on the BC in early November, when we have a horse who is less than 2 weeks away from trying to make history, while trying to break a 34 year old drought.
I can't believe that they couldn't hold off an extra 2 weeks before releasing such a wonderful and creative marketing campaign....................... 
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Felix Unger talking to Oscar Madison: "Your horse could finish third by 20 lengths and they still pay you? And you have been losing money for all these years?!"
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#5
05-29-2012, 02:49 PM
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It is so awesome to wonder how much the PR company was paid to come up with that gem.
No disrespect to the songwriter, to Sinatra or anyone else who recorded it but what are they doing? Yeah let's perpetuate the whole out of date / out of time mentality. Lets go backwards! Some of us have no one around who is into this and so we are the ones who understand the way the sport is perceived by others. A crappy little catchphrase and one they phoned in at that and then look at what the HKJC is doing to make it appealing, fun, interesting, a social event. This is the Breeders Cup for God sake and it's turning into yet another missed opportunity. The commercial... http://www.breederscup.com/gallery/b...nita-park-2012 It's fine. The problem is it shouldn't be FINE. This is Los Angeles. There are literally thousands of film makers, editors, etc. who could have done something so utterly fantastic..... Ridiculous. ... and as MaTHie there is something else to focus on right now (for a change) that could be so good for the sport but no one seems to take the initiative to allow it to help clean up the post NY Times cesspool. This is un be lieve a ble. 
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#6
05-29-2012, 02:56 PM
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Personally G, the commercial isn't fine. We don't need any more people from the Sinatra/Tonny Bennett era, the sport needs to develop a newer/younger fanbase. That song probably isn't going to be the hook that lands or even turns the heads of any younger people who happen to see that commercial. I think that they need to go in a drastically different direction music wise.
Also, some shot of a toteboard with ballon payouts might not be a bad thing to include as well.
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Felix Unger talking to Oscar Madison: "Your horse could finish third by 20 lengths and they still pay you? And you have been losing money for all these years?!"
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#7
05-29-2012, 03:02 PM
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Quote:
The imagery that the song itself evokes is not the way to go. The whole thing needs to be scrapped and the powers that be need to be exposed to, acknowledge and understand things that the rest of the world is doing to promote the game in general.
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#8
05-29-2012, 02:57 PM
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Quote:
This was already taken: 
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Revidere
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