Could something like this ever work here?

[my miss storm cat]

JCR launches points scheme for racegoers

SHOPPERS in hundreds of outlets on Britain's high streets will soon be earning points to redeem when going racing as part of a major initiative launched this week by Jockey Club Racecourses.

The scheme will also target online shoppers and racegoers in an attempt to increase attendances at the 14 racecourses owned by JCR.

http://www.racingpost.com/news/horse...811897/latest/