The Kentucky Derby presented by YUM brands!!

Two of my best friends deliver chips for Frito-Lay, which is one of the Yum brands. Everytime they see this kind of thing, they just shake their heads and say, "There goes our pension funds . . ."

I wonder if anybody has actually determined if such sponsorships really generate profits for the companies themselves. I understand that the companies get more exposure as a result of all the ads that are placed during the event, but seriously, have you ever bought Taco Bell because the Kentucky Derby is sponsored by Yum Brands? Did you ever buy more Tostitos because they sponsor the Fiesta Bowl? And did you buy tons of Enron stock because the Astros' field was named after it? (God help you if you did! ) Are the companies really getting the bang for the buck?