It takes a village of idiots

[Indian Charlie]

HUH????

From the Bris journal: (Note, normally I'd post the URL for this, but the way the Bris bloodstock journal is setup, it wouldn't be feasible).

Anyways, what the hell is this saying? It sounds like utter marketing nonsense!



For the first time in its history, the Breeders' Cup will launch an experiential infield hospitality program for this year's Breeders' Cup World Championship.

The Champions Village program will debut during the 25th running of the Breeders' Cup World Championships on October 24-25 at Santa Anita Park in Arcadia, California. Champions Village, which will feature chalets and cabanas adjacent to the finish line with access to the rail surrounding the track, will be designed and built by LeadDog Marketing Group and marketed by QuintEvents.

As the exclusive travel package and hospitality provider to the Breeders' Cup, QuintEvents will sell the Champions Village and select premium grandstand seats in a variety of travel/experience packages, including amenities that have never been offered before and are available only through the Breeders' Cup.

QuintEvents provides similar services to Churchill Downs for the Kentucky Derby (G1) and the National Football League for its Super Bowl. It is also involved with the International Series, Pro Bowl and NFL Draft. LeadDog has provided similar consulting and event marketing services for NASCAR, the NHL and the USTA.

"From great sightlines to private betting windows to premium food and beverage service and seat locations right on the inside rail, fans and corporations will have special access to our Championships," said Breeders' Cup Chief Marketing Officer Peter Land. "Quint's experience, multi-office network and global reach make them an ideal partner for us."

"Through our work with Churchill Downs and the Kentucky Derby, we understand the sport and its fans," said Brian Learst, president of QuintEvents. "These kinds of unique experiences at major events are our specialty and we hope to play a role in making the Breeders' Cup even more memorable, especially for first-time guests from around the world."

Quint and LeadDog will also provide other hospitality and event marketing services for sponsors, VIPs and other Breeders' Cup business partners both within and outside of the venue. Both were selected after a review of several firms.

"We are thrilled to be working with such a world-class sporting event to help them bring its first ever experiential hospitality platform to life," said Dan Mannix, president and CEO of LeadDog. "The iconic setting of Santa Anita Racetrack provides the perfect backdrop for what is going to be an unforgettable weekend for Breeders' Cup corporate partners and fans."

"Having seen the outstanding programs LeadDog designed and managed at premiere sporting events, and the large scale brand marketing initiatives they have produced, we felt they were the right fit for what we needed both from a creative and service standpoint," Land added.