BC Board approves initiative plan; Sanan elaborates on ATR

[Kasept]

The Breeders Cup Ltd. Board of Directors today approved a 4 pronged, long-term strategic initiative plan as initiated 18 monrhs ago by Satish Sanan.

Satish will join me on ATR at 4:15 to elaborate:
http://www.clearstreaming.com/radios...sandbeyond.asx

• Explore the feasibility of a single permanent host site location for the Breeders’ Cup World Championships;
  
• Establish a new Breeders’ Cup Racing Series in partnership with North American and European racetracks to better define and market the road to the Breeders’ Cup World Championships;
  
• Expand brand marketing and commercial development programs, with an emphasis on digital marketing and social media;
  
• Take a new approach to nominations to significantly expand the number of Breeders’ Cup eligible horses.

Also...

Bobby Flay...

Jeff Runco...

Nick Tammaro...

Jason Beem...

Gus Alonso...

Rick Hammerle...

Bill Finley...